ON/OFF Fashion Store

 

Situated in a prominent position within Shanghai’s Bund Financial Center, ON/OFF is a multi-brand store focused on up-and-coming fashion designers. Studiolite’s design aims for a trendy,artistically-inspired experience through high-end, layered spaces. By interweaving lighting, atmosphere, artful color composition, and the whimsical collision of delicate materials, a dynamic spatial succession is formed, channeling the city’s youthful vitality.

A playful entwining of varying curves dance throughout, carefully-tailored solid and filigree arcs which combine, bridging floors, walls, and ceiling, generating a sense of flow. Light embedded in the metal structures, and textural differences in materials, contribute to the overall three-dimensional weave, forming a constantly shifting succession of visual layers.

 

 

The plan and storefront are divided into smaller, distinct zones; each corresponding to a specific atmosphere and product type. This changeable geometry engenders dynamic relationships and views at every turn. Most of ON/OFF uses a clear color palette, which contrasts sharply with dramatic bursts of color. Walls, furniture, and carpets combine into of vibrant mosaic defining each zone, toeing the line between pop and elegance. Terrazzo, marble and other crafted, more sensual materials are used in select locations. The store morphs into a gallery, referencing a diversity of movements, from constructivism, to abstract art.

The inner storefront of the store appears as a smooth, porous surface containing a variety of displays for different scales of enticing products. This generates a more playful relationship between interior and exterior than a conventional vitrine. Near the arched entranceway, a mirrored half-sphere rotates, offering tantalizing glimpses of the interior, whilst reflecting the surroundings. To the far right, a vortex of LED screens forms a tunnel-like pop-up zone to the far right, arousing the curiosity of passers-by.

A customized, modular furniture and hanger system allows infinite possibilities for creative product display in each zone. Meanwhile, in the back of the store, a more intimate bar area offers breathtaking views of the Bund and Shanghai’s iconic skyline. As one moves through ON/OFF, each element contributes to imbuing a continuous sense of surprise and discovery.

 

 

 

 

    

    

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