ON/OFF is a multi-brand store focused on young fashion designers, situated in a prominent position within Shanghai’s Bund Finance Center. The design aims for a trendy, artsy experience through elegant spaces enlivened by a whimsical collision of colors, materials, and lighting celebrating the inventiveness of new fashion.
Interwoven curves dance throughout the store, bridging surfaces and generating a sense of flow. Light embedded in the swooping metal structures, and textural differences in materials form a constantly shifting succession of visual layers. The plan and storefront are divided into smaller, distinct zones; each corresponding to a specific atmosphere and product type. This changeable geometry engenders dynamic relationships and views at every turn.
A clear color palette contrasts sharply with dramatic bursts of color, all combining into a vibrant mosaic. Terrazzo, marble and other more sensual materials are used in select locations. Details recall a gallery, referencing a diversity of movements, from constructivism, to abstract and pop art. The inner storefront of the store appears as a smooth, porous surface containing displays, forming a playful relationship between interior and exterior. Near the arched entranceway, a mirrored half-sphere rotates, offering tantalizing glimpses of the interior, and reflecting the surroundings. To the far right, a vortex of LED screens forms a tunnel-like pop-up zone, arousing the curiosity of passers-by.
A customized, modular furniture and hanger system allows infinite possibilities for creative product display in each zone. Meanwhile, in the back of the store, a more intimate bar area offers breathtaking views of the Bund and Shanghai’s iconic skyline.
As one moves through ON/OFF, each element contributes to imbuing a continuous sense of surprise and discovery, channeling Shanghai’s youthful spirit and vitality.
